THE [FE] EXPERIENCE
EXCLUSIVE PERFORMANCE TRAINING FOR THE FEMALES OF ETS
WHAT is the [FE] experience?
The [FE] Experience is a powerful movement within ETS — designed specifically to uplift, support, and empower female athletes. Our goal is to eliminate the stigma and intimidation often associated with sports performance training, and replace it with a strong, encouraging community that inspires confidence and growth.
This experience is built to support female athletes during some of the most critical developmental stages of their lives. Through the [FE] Experience, we aim to grow the #ETSFam and serve female athletes on a higher level — physically, mentally, and emotionally — so they can pursue greatness with confidence and connection.
We’re building a generation of strong, resilient, and confident female leaders who embrace challenges, seek growth, and lead by example.
What does [Fe] mean?
At first glance, [FE] may seem like a simple nod to the word “female” — but it’s far more meaningful.
[FE] stands for Female Empowerment.
[FE] is also the symbol for Iron on the periodic table.
“Iron sharpens iron” has always been core to the ETS philosophy — and the [FE] Experience represents the strength, grit, and community that female athletes can rely on to rise together.
Why is this important to the industry?
Female athletes have always been an essential part of ETS — but the industry hasn’t always made them feel that way.
Despite progress, there's still a lingering stigma and sense of intimidation around weight training for young women. We’ve heard it directly from parents, coaches, and athletes. The [FE] Experience is our answer.
ETS is committed to breaking these barriers and leading the industry in how we train, support, and empower the next generation of strong female athletes.