THE [FE] EXPERIENCE
EXCLUSIVE PERFORMANCE TRAINING FOR THE FEMALES OF ETS
WHAT is the [FE] experience?
ETS has created an enhanced experience for females to not only eliminate the stigma and change the intimidation factor, but to empower females and give them a community to turn to during the most developmental stages of their life.
Our intention is to continue growing the #ETSFam and serve our female athletes on a higher level by providing a supportive and empowering community to help them achieve their goals. We want to create a community of strong (physically & mentally), confident, female leaders who learn to embrace challenges, seek growth, and show up as an example for others to do the same.
What does [Fe] mean?
When naming this unique experience, we knew we wanted it to have a powerful representation. At first, [FE] may simply look like the beginning of the word “female”, but it’s much more than that. [FE] also represents “Female Empowerment”, as well as the periodic table element for Iron. ETS has always stood by the saying “Iron Sharpens Iron” - so we knew this was the perfect way to symbolize this new experience for females.
Why is this important to the industry?
Female athletes have been a part of our ETS family since we opened our doors in 2010. However — after discussions with high schools, coaches, individuals, and parents — we know there is still some stigma and intimidation from females related to “weight training”. ETS wants to change this.
How will this be implemented at ETS?
In addition to elite strength & speed development training (click here to learn more on ETS training), there will be private virtual monthly meetings where we will discuss different topics around female development, leadership, and empowerment. ETS will also provide unique [FE] gear and exciting prize opportunities for all females who participate in this exclusive experience!